Vatti launched a commemorative model for the 60th anniversary of the establishme

May 28, 2024

In 2024,as China and France celebrate the 60th anniversary of their diplomatic relations,the Paris Olympics are also in full swing,marking an unprecedented new chapter in the integration of Chinese and French culture and art.

At the same time,Vatti,as the "Official Sponsor of the 60th Anniversary of Sino-French Diplomatic Relations - Sino-French Sustainable Fashion Fusion Exhibition," made its appearance on Reunion Island in France,launching the "60th Anniversary of Sino-French Diplomatic Relations" Sino-French Sustainable Fashion Fusion Exhibition - Commemorative Vatti Integrated Cooking Center.This not only signifies a new height in the deep cooperation between China and France in the field of fashion culture but also represents an important milestone in the global development of sustainable fashion.

From the "King of Chinese Stoves" to a leader on the world stage,Vatti,after more than 30 years of experience,has become an important force in leading the evolution of China's kitchen ecology.Now,Vatti is committed to using the "Clean Kitchen" as a medium to promote the "breakthrough" of local kitchen appliances,allowing Chinese brands to shine in the new era.

Creating with "innovation" to showcase new heights for Chinese brands

It is understood that the Sino-French Sustainable Fashion Fusion Exhibition takes innovation as its core driving force,dedicated to perfectly integrating environmental protection with fashion,traditional craftsmanship with modern design,sharing France's professional knowledge and environmental protection concepts of sustainable development with practitioners in various industries in China,aiming to arouse the interest of Chinese consumers and professionals in fashion and environmental protection concepts.This highly aligns with Vatti's development philosophy of innovation-driven,green development,and high-end fashion.

Pan Yejiang,Chairman and President of Vatti,a famous Chinese high-end kitchen appliance company,also announced at the press conference that on the occasion of this event,the 60th anniversary commemorative products of Sino-French diplomatic relations: "New Oxygen Ultra-Thin Range Hood" and "Integrated Cooking Center" were launched; on the theme of "Innate Cleanliness," the concept of a healthy cooking space was introduced,hoping to accurately convey Vatti's two major value pillars of "Pure Fashion" and "White Technology."

It can be said that Vatti's "White Technology" concept and "Pure Fashion" concept are in harmony with the sustainable fashion.The characteristic of White Technology is pragmatism,not participating in the industry's "parameter competition"; the characteristic of Pure Fashion is soothing to the heart,enhancing users' life interests from the dimensions of health,aesthetics,and fashion.Therefore,with White Technology and Pure Fashion as the value pillars,a clean kitchen with both practical and emotional value can be brought to users.Such a clean kitchen covers three dimensions: product cleanliness,space cleanliness,and sensory cleanliness,solving the fundamental pain points of users for kitchen space with 372 "easy to clean" patent technologies.

Driven by sustainable concepts,Vatti's "White Technology" and "Pure Fashion" are not only builders of quality life but also important drivers and leaders of value innovation,finding enduring value in social development with the support of innovative technology and culture.

As a special guest of the Sino-French Sustainable Fashion Fusion Exhibition and a pioneer in the industry who has always been committed to sustainable fashion,Chinese fashion designer Shirley Xueni announced to the world the innovation and unique charm of Vatti's "Innate Cleanliness" healthy cooking space.With its bold ideas and romantic atmosphere,it has become a popular place for photo-taking.Xueni also accurately interprets the essence of the integration of Chinese and Western cultures and the future trend of sustainable fashion with her unique fashion design and profound understanding of environmental protection,which is recognized by the organizers and the public.

As advocated by the 2024 Sino-French Sustainable Fashion Fusion Exhibition,fashion is no longer just about aesthetics and trends,but also carries responsibilities for the environment and society.The concept of "sustainable fashion" is also popular worldwide.Vatti's "Pure Fashion" concept and people-oriented "Clean Kitchen" system enhance the "purity" of the kitchen.In this fresh,clean,comfortable,and humanized kitchen scene,cooking is no longer just for satiety,but also an expression of sentiment and emotion,creating more exciting humanistic value.Continuing the Past and Composing a New Chapter in Sino-French Fashion

France is globally recognized as the capital of fashion,and the 2024 Paris Olympics,currently underway,is dubbed the "most fashionable Olympics in history." It is not only a grand stage for top athletes from around the world to compete but also a visual feast that blends creativity and design.

As a leader in high-end kitchen quality worldwide,Vatti became the official sponsor of the French team during the 2018 FIFA World Cup in Russia,launching the "If France Wins,Vatti Returns the Full Payment" marketing campaign.This campaign became a phenomenon-level sports marketing case of that year,garnering widespread attention and praise.It also forged a bond between Vatti and the French team through the passionate sports event.

As the only kitchen appliance brand invited to this grand event,Vatti has officially been selected as the "Official Sponsor of the 60th Anniversary of Sino-French Diplomatic Relations - Sino-French Sustainable Fashion Fusion Exhibition." This marks a continuation of the relationship with France since the 2018 World Cup.Together,they are building a bridge for Sino-French diplomatic relations and further deepening cultural exchanges and cooperation with France.

It is reported that the 2024 Sino-French Sustainable Fashion Fusion Exhibition will be inaugurated in Paris in September.At that time,the latest achievements and innovative practices in the field of sustainable fashion from both China and France will be displayed.The "60th Anniversary of Sino-French Diplomatic Relations" Sino-French Sustainable Fashion Fusion Exhibition - Commemorative Edition Vatti Integrated Cooking Center will also make its official debut.By integrating "fashion" into kitchen spaces and empowering high-end,refined living with "innovation," it will announce to the world the innovative value of Chinese kitchen appliance products,creating a global business card for Chinese kitchen appliance manufacturing.

With the trend of global integration and the increasing demand for personalized and diversified products,more and more Chinese brands are taking advantage of the rise of traditional culture to confidently step onto the world stage,showcasing the charm of "Made in China" and "national trend fashion." Just as the original intention of this Sino-French Sustainable Fashion Fusion Exhibition is to build a bridge for Sino-French cultural exchange,showcasing Chinese culture and introducing Chinese brands to the world cannot be separated from the important role played by Chinese brand representatives like Vatti.

According to Vatti,in the future,the company will further deepen cultural exchanges and cooperation with France by participating in a series of high-quality exhibitions,forums,and other activities.Vatti aspires to be a "leader in high-quality kitchen spaces" and a "builder of new standards for ideal kitchen appliances." It aims not only to provide consumers with more convenient,comfortable,and healthy kitchen environments,leading a fashionable and healthy lifestyle,but also to offer new perspectives for the development of kitchen appliance products.Vatti is committed to pioneering a new path for the industry's development,guiding more enterprises in the industry towards better development,and collectively advancing into a broader international market.

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